CONCEPT DIRECTION FOR THE LARGEST E-COMMERCE GROUP IN SCANDINAVIA, WITH THE PURPOSE TO TRANSFORM SELECTED COLLECTIONS WITH A MORE OR LESS DATED APPROACH IN TO AUTHENTIC LIFESTYLE WITHOUT GIVING OUT ON PRODUCT FOCUS AND PRICE COMMUNICATION. IN THIS CASE INDOOR FITNESS.
FINAL EXECUTION INCLUDED IMAGES, INSPIRATIONAL VIDEOS AND BEHIND THE SCENE FOOTAGE.
“My goal is not to be better than anyone else, but better than I was yesterday.”
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