CONCEPT DIRECTION WITH THE PURPOSE TO BRING A BRAND WITH A COMMERCIAL MAIL-ORDER APPROACH, TO A BRAND WITH THAT GRASSROOT FOUNDATION ADAPTED FOR A KNOWLEDGEABLE AND CRITICAL OUTDOOR MARKET. AS A RELATIVELY NEW, BUT LARGE SCALE BRAND, THE CHALLENGE WAS TO MAKE AHKKA FEEL AUTHENTIC, GENUINE AND HONEST, BUT WITHOUT SLIPPING AWAY FROM PRIORITY NUMERO UNO: PRODUCT AND SALES FIRST
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Ahkka – “The Old Lady” in Sami – is a mountain massif in the Stora Sjöfallets National Park in northwestern Lapland in northern Sweden.
A bright, wild, exciting, beautiful, wonderful and sometimes dreary mountain regardless of the season.
Ahkka reflect a development that is ongoing. Over the years, the mountain peaks, the moss, the birch forests, the reindeers, the paths, the streams, the birds, the people and the Sami everyday forms the surroundings. Together they dress the nature in all the possible colors of the earth.
Our collections is a tribute to it.
vuoigŋat | breathe
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