CONCEPT DIRECTION FOR THE LARGEST E-COMMERCE GROUP IN SCANDINAVIA. DURING 2015 AND 2016 ELLOS GROUP UNDERWENT A MAJOR FACELIFT FEW COMPANIES GONE THROUGH. EVERYTHING FROM COLLECTIONS, PACKAGING, WEBSITE, MODELS, IMAGES AND SO ON WAS TAKEN CARE OF TO GIVE THE BRAND A MODERN AND FRESH APPROACH. THERE WERE A MASSIVE AMOUNT OF PRODUCTIONS LAUNCHED THESE YEARS, AND A FEW OF THESE WERE CHOSEN AND PUT TOGETHER IN THIS HARDCOVER CONCEPT BOOK.