- CONCEPT DIRECTION –
WITH AN AUTHENTIC LOVESTORY WE GAVE THE CLOTHES AN EMOTIONAL VALUE.
CONTENT NEEDED TO BALANCE BETWEEN BRANDING AS WELL AS COMMUNICATION OF PRICE AND PRODUCT.
FINAL RESULT WAS USED TOGETHER WITH TRADITIONAL PRODUCTIMAGES, PRICETAGS AND INSPIRATIONAL VIDEOS.
I like the idea of you and me, two wandering souls, that finally found themselves, in the paragraphs of a story, that only we will ever fully understand
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